Independently re-audited 2026-08-02

Kowtow

Organic cotton-focused clothing with strong plastic-free and transparency signals.

96Purely Score

Natural-fiber leader

Main fibersCotton
CategoryWomenswear, Basics, Outerwear, Cotton
100% natural-fiber fabricVerified options
Plastic-free constructionVerified focus

Purely Listed analysis

Official homepage/about pages and product feed were reviewed. The sampled products included cardigans, bags, scarves, tees, and jackets, with organic cotton appearing and official pages surfacing B Corp and plastic-free language. The plastic-free flag is supported by brand-wide or clearly identified collection-level construction evidence. The score is brand-wide: an excellent 100% natural-fiber item does not make a mixed catalog synthetic-free.

What to verify before buying

Confirm the exact product page and care label for fiber percentages, sewing thread, elastic, labels, linings, closures, finishes, coatings, and packaging. “100%” normally describes the main fabric unless the brand provides a full component bill of materials.

Best for

Organic cotton tees, knitwear, denim-like cotton pieces, outer layers, and wardrobe basics.

Material risk

Current product-listing sample did not surface direct polyester, nylon, acrylic, elastane/spandex, or regenerated-cellulose risk terms. Continue to verify item-level composition, linings, trims, thread, waistbands, closures, finishes, and packaging before treating any product as plastic-free.

Score rationale

Full-audit score revised from 90 to 96. Breakdown: 40/40 materials, 18/20 plastic-free construction, 14/15 natural-fiber catalog focus, 10/10 certifications, and 14/15 transparency and independent evidence.

Score breakdown

Materials40 / 40
Construction18 / 20
Catalog focus14 / 15
Certifications10 / 10
Evidence14 / 15

Audit evidence

Re-audited 2026-08-02 using the current official catalog and product evidence, then cross-checked against directory.goodonyou.eco, theguardian.com. Independent sources were used to corroborate composition, certifications, construction, catalog scope, or transparency; unsupported component claims were treated as unknown. Evidence confidence: High.

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