Independently re-audited 2026-08-02

Linennaive

Linen-forward womenswear with hemp and wool pieces in the broader catalog.

79Purely Score

Selective natural-fiber fit

Main fibersLinen, Hemp, Wool / Merino
CategoryWomenswear, Linen, Outerwear, Cotton
100% natural-fiber fabricVerified options
Plastic-free constructionNot brand-wide

Purely Listed analysis

Official homepage and product feed were reviewed. The sampled products included linen dresses, linen wraps, wool coats, bandanas, and scarf items, with linen, hemp, and wool terms appearing. No brand-wide plastic-free claim is assumed; sewing thread, elastic, linings, closures, finishes, and trims still require product-level confirmation. The score is brand-wide: an excellent 100% natural-fiber item does not make a mixed catalog synthetic-free.

What to verify before buying

Confirm the exact product page and care label for fiber percentages, sewing thread, elastic, labels, linings, closures, finishes, coatings, and packaging. “100%” normally describes the main fabric unless the brand provides a full component bill of materials.

Best for

Linen dresses, wraps, coats, and natural-fiber wardrobe pieces.

Material risk

Current product-listing sample did not surface direct polyester, nylon, acrylic, elastane/spandex, or regenerated-cellulose risk terms. Continue to verify item-level composition, linings, trims, thread, waistbands, closures, finishes, and packaging before treating any product as plastic-free.

Score rationale

Full-audit score revised from 84 to 79. Breakdown: 40/40 materials, 12/20 plastic-free construction, 10/15 natural-fiber catalog focus, 3/10 certifications, and 14/15 transparency and independent evidence.

Score breakdown

Materials40 / 40
Construction12 / 20
Catalog focus10 / 15
Certifications3 / 10
Evidence14 / 15

Audit evidence

Re-audited 2026-08-02 using the current official catalog and product evidence, then cross-checked against mermaidcoveart.com, trustpilot.com. Independent sources were used to corroborate composition, certifications, construction, catalog scope, or transparency; unsupported component claims were treated as unknown. Evidence confidence: Medium.

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