Independently re-audited 2026-08-02

Nui Organics

Kids natural-fiber brand; official pages show merino children’s products and 100% merino wool composition.

81Purely Score

Strong natural-fiber focus

Main fibersWool / Merino, Cotton
CategoryBasics, Outerwear, Kids
100% natural-fiber fabricVerified options
Plastic-free constructionNot brand-wide

Purely Listed analysis

Kids natural-fiber brand; official pages show merino children’s products and 100% merino wool composition. No brand-wide plastic-free claim is assumed; sewing thread, elastic, linings, closures, finishes, and trims still require product-level confirmation. The score is brand-wide: an excellent 100% natural-fiber item does not make a mixed catalog synthetic-free.

What to verify before buying

Confirm the exact product page and care label for fiber percentages, sewing thread, elastic, labels, linings, closures, finishes, coatings, and packaging. “100%” normally describes the main fabric unless the brand provides a full component bill of materials.

Best for

Merino kidswear, organic cotton basics, baby layers, and children’s outer layers.

Material risk

Current product-listing sample did not surface direct polyester, nylon, acrylic, elastane/spandex, or regenerated-cellulose risk terms. Continue to verify item-level composition, linings, trims, thread, waistbands, closures, finishes, and packaging before treating any product as plastic-free.

Score rationale

Full-audit score revised from 84 to 81. Breakdown: 40/40 materials, 12/20 plastic-free construction, 12/15 natural-fiber catalog focus, 5/10 certifications, and 12/15 transparency and independent evidence.

Score breakdown

Materials40 / 40
Construction12 / 20
Catalog focus12 / 15
Certifications5 / 10
Evidence12 / 15

Audit evidence

Re-audited 2026-08-02 using the current official catalog and product evidence, then cross-checked against directory.goodonyou.eco. Independent sources were used to corroborate composition, certifications, construction, catalog scope, or transparency; unsupported component claims were treated as unknown. Evidence confidence: Medium-high.

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