Independently re-audited 2026-08-02

Woolly Clothing

Merino specialist with meaningful 100% merino shirts and layers alongside 95/5 merino-elastane garments and elastane waistbands.

76Purely Score

Selective natural-fiber fit

Main fibersWool / Merino
CategoryBasics, Activewear, Underwear, Menswear, Womenswear
100% natural-fiber fabricVerified options
Plastic-free constructionNot brand-wide

Purely Listed analysis

Merino specialist with meaningful 100% merino shirts and layers alongside 95/5 merino-elastane garments and elastane waistbands. No brand-wide plastic-free claim is assumed; sewing thread, elastic, linings, closures, finishes, and trims still require product-level confirmation. The score is brand-wide: an excellent 100% natural-fiber item does not make a mixed catalog synthetic-free.

What to verify before buying

Confirm the exact product page and care label for fiber percentages, sewing thread, elastic, labels, linings, closures, finishes, coatings, and packaging. “100%” normally describes the main fabric unless the brand provides a full component bill of materials.

Best for

Merino underwear, base layers, tees, travel basics, and wool casualwear.

Material risk

Current official pages confirm both 100% merino garments and 95% merino/5% elastane styles. Some products advertised as 100% merino fabric separately disclose an elastane waistband, so “100%” does not necessarily cover the full garment.

Score rationale

Full-audit score revised from 82 to 76. Breakdown: 34/40 materials, 10/20 plastic-free construction, 12/15 natural-fiber catalog focus, 6/10 certifications, and 14/15 transparency and independent evidence.

Score breakdown

Materials34 / 40
Construction10 / 20
Catalog focus12 / 15
Certifications6 / 10
Evidence14 / 15

Audit evidence

Re-audited 2026-08-02 using the current official catalog and product evidence, then cross-checked against thewoollife.com. Independent sources were used to corroborate composition, certifications, construction, catalog scope, or transparency; unsupported component claims were treated as unknown. Evidence confidence: Medium.

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