Independently re-audited 2026-08-02

Alex Crane

Relaxed clothing made from 100% natural materials including linen, organic cotton, merino wool, banana fiber, and coconut buttons.

Website / where to buy Back to directory

81Purely Score

Strong natural-fiber focus

Main fibersLinen, Cotton, Wool / Merino

CategoryMenswear, Womenswear, Basics, Tops, Outerwear

100% natural-fiber fabricVerified options

Plastic-free constructionNot brand-wide

Purely Listed analysis

Alex Crane has a meaningful natural-material catalog and outside reporting confirms its 100%-natural-material design goal. However, Good On You rates the brand “Not Good Enough” overall for limited environmental, labor, chemical, and supplier transparency. Natural fiber content alone does not justify the previous 88. No brand-wide plastic-free claim is assumed; sewing thread, elastic, linings, closures, finishes, and trims still require product-level confirmation. The score is brand-wide: an excellent 100% natural-fiber item does not make a mixed catalog synthetic-free.

What to verify before buying

Confirm the exact product page and care label for fiber percentages, sewing thread, elastic, labels, linings, closures, finishes, coatings, and packaging. “100%” normally describes the main fabric unless the brand provides a full component bill of materials.

Best for

Linen shirts and pants, organic-cotton polos, relaxed summer clothing, and merino knitwear.

Material risk

The 100%-natural claim is strongest for garment materials; thread, labels, closures, finishes, and universal biodegradability remain insufficiently documented. Wool and leather sourcing policies also lack strong public verification.

Score rationale

Full-audit score retained. Breakdown: 40/40 materials, 12/20 plastic-free construction, 12/15 natural-fiber catalog focus, 4/10 certifications, and 13/15 transparency and independent evidence.

Score breakdown

Materials40 / 40

Construction12 / 20

Catalog focus12 / 15

Certifications4 / 10

Evidence13 / 15

Audit evidence

Re-audited 2026-08-02 using the current official catalog and product evidence, then cross-checked against directory.goodonyou.eco, forbes.com, unwraplife.co. Independent sources were used to corroborate composition, certifications, construction, catalog scope, or transparency; unsupported component claims were treated as unknown. Evidence confidence: Medium.