Wool-forward basics and performance apparel; strong merino source story, but socks and performance items need blend verification.
Wool-forward basics and performance apparel; strong merino source story, but socks and performance items need blend verification. No brand-wide plastic-free claim is assumed; sewing thread, elastic, linings, closures, finishes, and trims still require product-level confirmation. The score is brand-wide: an excellent 100% natural-fiber item does not make a mixed catalog synthetic-free.
Confirm the exact product page and care label for fiber percentages, sewing thread, elastic, labels, linings, closures, finishes, coatings, and packaging. “100%” normally describes the main fabric unless the brand provides a full component bill of materials.
Merino base layers, socks, outdoor layers, and wool basics.
Current product-listing risk terms detected: polyester, nylon, acrylic, modal, rayon. Continue to verify item-level composition, linings, trims, thread, waistbands, closures, finishes, and packaging before treating any product as plastic-free.
Full-audit score revised from 72 to 70. Breakdown: 40/40 materials, 3/20 plastic-free construction, 10/15 natural-fiber catalog focus, 3/10 certifications, and 14/15 transparency and independent evidence.
Re-audited 2026-08-02 using the current official catalog and product evidence, then cross-checked against montanasportingjournal.com, reddit.com. Independent sources were used to corroborate composition, certifications, construction, catalog scope, or transparency; unsupported component claims were treated as unknown. Evidence confidence: Medium.