Purely Listed analysis
Icebreaker is included as a Purely Listed research candidate because its catalog includes relevant natural-fiber products. Use the score as a starting point, then verify the exact product page before buying.
Brand detail
Icebreaker
Merino activewear leader, but product-level review is needed because performance items often include blends.
72Purely Score
B
What to verify before buying
Verify at least three current official product pages for exact fiber percentages, polyester, nylon, acrylic, elastane/spandex, recycled PET, viscose/bamboo viscose, trims, waistbands, closures, linings, finishes, and shipping packaging.
Best for
Merino tees, base layers, underwear, and outdoor apparel when blend percentages are acceptable.
Material risk
Current product-listing risk terms detected: lyocell, tencel. Continue to verify item-level composition, linings, trims, thread, waistbands, closures, finishes, and packaging before treating any product as plastic-free.
Score rationale
Score retained at 72 in the 2026-06-29 second-pass audit after reviewing current official product evidence. Current product-listing risk terms detected: lyocell, tencel.