Independently re-audited 2026-08-02

Icebreaker

Merino-led performance brand with strong aggregate fiber disclosure and ZQ sourcing, but individual products range from nearly all-merino to nylon/elastane/TENCEL blends.

72Purely Score

Selective natural-fiber fit

Main fibersWool / Merino
CategoryActivewear, Underwear, Outerwear, Menswear, Womenswear
100% natural-fiber fabricVerified options
Plastic-free constructionNot brand-wide

Purely Listed analysis

Merino-led performance brand with strong aggregate fiber disclosure and ZQ sourcing, but individual products range from nearly all-merino to nylon/elastane/TENCEL blends. No brand-wide plastic-free claim is assumed; sewing thread, elastic, linings, closures, finishes, and trims still require product-level confirmation. The score is brand-wide: an excellent 100% natural-fiber item does not make a mixed catalog synthetic-free.

What to verify before buying

Confirm the exact product page and care label for fiber percentages, sewing thread, elastic, labels, linings, closures, finishes, coatings, and packaging. “100%” normally describes the main fabric unless the brand provides a full component bill of materials.

Best for

Merino tees, base layers, underwear, and outdoor apparel when blend percentages are acceptable.

Material risk

Icebreaker reports 98.3% plastic-free fabric composition for its 2025 collection by weight, explicitly excluding trims and decorations. Product-level variation remains large: one current ZoneKnit tight is 39% merino, 36% TENCEL, 19% nylon, and 6% elastane.

Score rationale

Full-audit score retained at 72. Breakdown: 33/40 materials, 9/20 plastic-free construction, 10/15 natural-fiber catalog focus, 7/10 certifications, and 13/15 transparency and independent evidence.

Score breakdown

Materials33 / 40
Construction9 / 20
Catalog focus10 / 15
Certifications7 / 10
Evidence13 / 15

Audit evidence

Re-audited 2026-08-02 using the current official catalog and product evidence, then cross-checked against directory.goodonyou.eco. Independent sources were used to corroborate composition, certifications, construction, catalog scope, or transparency; unsupported component claims were treated as unknown. Evidence confidence: Medium-high.

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